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Where should I sell this?

Enter one product. See what you'd keep on Etsy, eBay, Amazon, TikTok Shop, and your own Shopify store, ranked. Or flip it around and find the price each platform needs for the profit you want.

Rates reviewed November 13, 2026

Your numbers

$
$
$
$
%

You keep the most on

Shopify store: $25.62

More than Amazon (you ship)
$4.27
Order total
$41.00

What you keep per sale

  1. 1Shopify store$25.62fees $1.88, 62.5% margin
  2. 2Etsy$23.16fees $4.35, 56.5% margin
  3. 3TikTok Shop$21.90fees $5.60, 53.4% margin
  4. 4eBay$21.52fees $5.98, 52.5% margin
  5. 5Amazon (you ship)$21.35fees $6.15, 52.1% margin

Estimates for most categories using published US rates. Category, fulfillment, promotions, returns, and ads change real results.

Quick answer

The Marketplace Profit Compare shows one product, every marketplace: see what you keep on Etsy, eBay, Amazon, TikTok Shop, and Shopify, ranked. Or find the price each needs. How it works: For each platform: net = order total − that platform's fees − your costs; Etsy: 6.5% + 3% of order + $0.45; eBay: 13.6% of order + $0.40; Amazon: 15% of order; TikTok: 6% + creator % of item; Shopify Basic: 2.9% + 30¢ + $39 ÷ orders. For example, with i want to set to Compare my profit, item price of $35, and shipping you charge of $6, the you keep the most on is Shopify store: $25.62.

How to use the Marketplace Profit Compare

  1. Choose i want to.
  2. Enter item price.
  3. Enter shipping you charge.
  4. Enter item cost.
  5. Enter shipping label.
  6. Enter tikTok creator commission.
  7. Read you keep the most on and the breakdown. Use Share to send the exact numbers, or Print to save a PDF.

How it's calculated

  • For each platform: net = order total − that platform's fees − your costs
  • Etsy: 6.5% + 3% of order + $0.45; eBay: 13.6% of order + $0.40; Amazon: 15% of order; TikTok: 6% + creator % of item; Shopify Basic: 2.9% + 30¢ + $39 ÷ orders
  • Price finder solves the same formula for the price that leaves your target

Worked example

With i want to of Compare my profit, item price of $35, shipping you charge of $6, item cost of $8, shipping label of $5.50, and tiktok creator commission of 10 %:

You keep the most on: Shopify store: $25.62. More than Amazon (you ship): $4.27.

Questions people ask

Does this predict which platform sells more?

No. It compares what you keep per sale. How many buyers each platform brings you is a separate question.

Why is my category's fee different?

This uses the rate for most categories on each platform. Use each platform's own calculator to set your exact category.

Sources

Last reviewed November 13, 2026. Platforms change fees; see the fee change log.